Maintaining a culture of belonging is important to us—we strive for a workplace where every single team member feels valued, supported, and heard. We believe in the power of creativity and seek opportunities for connection, collaboration, and learning between cultures and communities. We are committed to championing policies and practices that promote diversity, foster cultural equity, and sustain an environment of inclusivity. The Gallery is an equal opportunity employer and makes employment decisions on the basis of merit, qualifications, and abilities. The Gallery does not discriminate, and does not permit discrimination against its employees, interns, volunteers, or applicants. We recognize our strengths lie in the broad range of individuals who contribute their time and talents to our mission, and we pledge to create a safe, accessible, and inclusive place to work.

The Gallery’s consistent growth, developed in tandem with its artists’ ambitions, occurs through the unique participation and contribution of each employee. We look for colleagues who are the most driven, the most talented, and the most creative. Every member of the Gallery’s team should aim for excellence and ingenuity, surpassing challenges and discovering new possibilities together. We value long-term commitment and loyalty, and in turn provide avenues for career advancement across all departments.

PRIMARY RESPONSIBILITIES:

Social Media and Content Creation:

• Social Media Strategy: Develop and implement innovative Instagram and content strategies to achieve the gallery’s goals; build awareness for the gallery and its artists with U.S., European, and Asian audiences; and ultimately, increase the gallery’s social media KPIs

• Paid Social: Develop paid social strategies to support the Gallery’s overall social media goals

• Content and Creative: Lead the development of compelling social media content, overseeing the Content Producer in the creation of social media and digital assets including photography, video, animated/still graphic assets, etc.; write all social media copy and ensure posts are 100% error-free; and manage and update content calendars and other gallery documents and spreadsheets

• Community Engagement: Engage with the gallery’s community, monitoring and responding to comments, direct messages, and mentions to positively impact brand reputation and foster engagement; respond to questions and inquiries in a timely manner

• Performance Reporting: Manage social media KPIs (organic and paid) and be prepared to pivot strategy quickly based on new findings and data trends; produce monthly recaps, summarizing highlights/insights and ways to optimize

• Stay up to date on the social media presence of peer galleries and museums as well as new social media tools and best practices, identifying ways for the gallery to be at the forefront of social media trends

Email Marketing:

• Content and Creative: build, test, and schedule email newsletters, collaborating with the Marketing & Communications and Artist Relations teams on visual assets, email copy, and design of the gallery’s email newsletters

• Email Marketing Strategy: Develop and implement strategies to grow the email list; optimize email performance through segmentation and testing

• Performance Reporting: Analyze data, campaign performance, and suggest improvements

QUALIFICATIONS:

Our ideal candidate is highly detail-oriented and creative with exceptional organizational skills; an excellent verbal and written communicator; and possesses the ability to work successfully in a fast-paced, deadline-driven environment. We seek candidates who are extremely self-motivated, responsible, and efficient, and who hold a sincere appreciation for and experience with navigating diverse cultural spaces. In addition:

• Minimum 4-5 years of experience successfully managing social media marketing and/or digital marketing for an art gallery, arts and culture institution, luxury/retail/fashion brand, or similar

• Minimum 2 years of experience managing staff preferred

• BA in a related field preferred, but consideration is given to candidates with relevant education and work experience

• Proven track record of delivering results through strategy and analytics: building followers, increasing engagement, and driving sales and awareness

• Demonstrated experience in planning, developing, and producing high quality content including: Instagram content, email newsletters, photography and video, digital ads, and web assets

• Proven ability to effectively manage multiple projects and timelines simultaneously with sharp attention to detail in a fast-paced environment with a sophisticated visual aesthetic appropriate to a high-profile art gallery setting

• Excellent writing and copy editing/proofreading skills with knowledge of AP and/or Chicago Manual of Style

• Strong analytic and reporting skills with ability to identify opportunities and make recommendations for optimization

• Proficiency using content management, publishing, analytics, and advertising platforms such as Asana, Sprout Social or Hootsuite (or similar social media analytics tool), Campaign Monitor (or similar email marketing platform), native Facebook/Instagram analytics tools, Meta Ads Manager

• Proficiency using the Adobe Creative Suite to design and create visual assets for social media preferred

• Experience with WeChat, YouTube, TikTok, and/or display or programmatic advertising preferred

• Skills in a Mac-based environment required including Google Suite (Gmail, Calendar, Sheets) and Microsoft Office Suite (Word, Excel, PowerPoint)

• Fluent in English; fluency in an additional language welcomed

COMPENSATION & BENEFITS:

• This is a full-time salaried position.

• The pay scale for this position is $70,000 – $90,000 annually

Benefits for full-time employees, following a waiting period, include:

• Premium medical insurance

• Vision insurance (fully subsidized, at no cost to employee)

• Dental and long-term disability insurance

• Paid personal and vacation days

• Paid sick time

• Paid holidays and floating holidays

• Paid gallery closures

• Paid family leave

• Participation in a 401k retirement plan (with employer contribution)

ADDITIONAL DETAILS:

• This position will be based in New York, NY or Los Angeles, CA, depending on the candidate.

• Regular in-person work required.