MOCAD’s Communications + Marketing Manager is a passionate advocate for contemporary art that provokes and engages a diverse public. The Communications + Marketing Manager is a key member of the operations team to grow MOCAD’s audience, consistently serve the current audience, and create external excitement around our mission. This role reports directly to the Co-Directors and works closely with the Design team, Public Relations consultant, and Development team to develop communication and marketing strategies for targeted audiences through the creative development and delivery of content across print, digital, and electronic venues. This will include researching, writing, editing, proofing, and publishing information that effectively and accurately supports the organization’s marketing and communications goals and objectives. In addition, the position may be responsible for planning and carrying out outreach events to bolster partnerships and collaborations across organizations, constituents, and donors.
Role Responsibilities:
External Communications
Propose and implement communication and marketing strategies to achieve organizational goals and objectives, in collaboration with the Co-Directors and relevant departments. This may include print and digital advertising, social media, email communications, website, and production of print and digital marketing materials.
Propose, implement, and create content for a digital content strategy with innovative topics, news, milestones, with external opportunities to guide content planning.
Provide oversight and collaboration with third party vendors, particularly the organization’s public relations firm and contractor graphic designer.
Adhere to all organizational brand usage guidelines, including developing brand guidelines and templates.
Review and update marketing materials, presentations, and reports in support of fundraising, donor stewardship, and programming, including but not limited to sponsorship decks, impact reports, solicitation letters, and external presentations (Web, print, PPT and other)
Manage and review content for organization’s public-facing website, update with fresh content on a regular basis.
Maintain email contact lists and create content for a bi-weekly newsletter strategy for internal and external audiences, including coordinating content from international sources, reviews, and send.
Copy Editing
Social Media and Marketing
Propose, implement, and create content for organization’s current and future social media channels (i.e. Facebook, Twitter, -LinkedIn, Instagram, Pinterest, YouTube and emerging networks).
Create a social media and marketing calendar that reflects upcoming programs, exhibitions, and events.
Actively pitch story ideas about the organization to local, regional and national media outlets as appropriate.
Select message appropriate media. Ensure integration of content across different media.
Track, measure and report effectiveness of communication programs, marketing campaigns and events.
Identify stakeholders and target audiences, and encourage engagement. Develop and maintain relationships with appropriate constituency groups.
Work at all exhibition openings and other MOCAD events as needed in assigned roles
Special Events + Fundraising
Create and distribute invitations, signage, and overall communications regarding fundraising efforts including but not limited to VIP events, Annual Gala, and Monster Drawing Rally.
Actively work with the Artistic Director, COO, and Development team on any fundraising efforts for the museum including grants, solicitations, and more.
Participate in planning and executing events related to MOCAD’s external visibility to its supporters
Represent the organization at various events, on committees, at meetings, etc., as appropriate. Work with a variety of individuals and groups across the organization in a constructive and civil manner.
Administration
Assist in budget development for organizational marketing and communications efforts and provide projections and recommendations.
Use existing resources and skills to achieve or exceed desired outcomes of current and future organizational goals and needs.
Meet or exceed customer service needs and expectations and provide excellent customer service in a direct and/or indirect manner.
Communicate expectations internally as it relates to communications and marketing needs. This includes coordinating across departments regarding deadlines and collecting necessary information to facilitate newsletters, reports, and other external communications.
All other duties as assigned
Required Skills and Experience
Bachelor’s degree in Communications, Marketing, or related studies.
Minimum 3 years of experience is a lead role in marketing or communications.
Experience working in highly collaborative, mission driven environments, non-profit experience preferred.
Excellent organizational and multitasking abilities, with a “get it done” personality
Demonstrated portfolio of working with underrepresented artists
A demonstrated understanding of progressive D.E.I.A strategies
Adept at cultivating new resources in support of exhibitions and public projects
Ability to represent the museum with the highest level of integrity and professionalism, advocate for and adhere to museum policies, and contribute to and support management decisions in a positive, professional manner
Excellent interpersonal skills and ability to work on a team
Excellent written and oral communication skills, with approachable communication qualities.
Experience with general administrative duties
Working knowledge of Apple OSX, Hootsuite (or similar), Google Analytics, MS Office Suite (Word and Excel), and Adobe Creative Suite.
To apply for this role, please email your resume and cover letter as a PDF to jobs@mocadetroit.org. Unfortunately, we are unable to respond to inquiries about hiring or this position.